Dogs Dig It is a specialized pet store that focuses on providing you and your pets with products that are natural, non-toxic, eco-friendly, organic, and Made in the USA.

We took a lot of time to "sniff out" the companies and products that are as passionate as we are, and are happy to partner with them to bring you the best offerings in the pet industry.

We are located in Madison, WI and offer free curbside pick up at our residential location and also sell online.

We are a family-owned small business that cares about the health and well-being of you and your pets. Dogs Dig It was created at the end of 2015 to raise money and promote awareness of cancer in pets, and is in "Loving Memory" of my heart dog, the absolute love of my life, Layla Elizabeth (pictured above). She died on October 15, 2015 and took a piece of me with her. Dogs Dig It and what we stand for and believe in is because of her.

Besides toys and treats, we offer a line of beautiful handmade items. A portion of these sales go to support local and national non-profit organizations that benefit pets, people, and the environment.

PuppyUp Madison

The Alliance for Animals and the Environment

We hope you love the products we carry as much as we do. We would NEVER sell anything we wouldn't use or give to our own pets. 

Make the most of each day,

Jen and the girls (Chloe & Faith)