Dogs Dig It is a specialized pet store that focuses on providing you and your pets with products that are natural, non-toxic, eco-friendly, organic, and Made in the USA.

We took a lot of time to "sniff out" the companies and products that are as passionate as we are, and are happy to partner with them to bring you the best offerings in the pet industry.

Dogs Dig It, LLC - Specialty Pet Store

We are located in Madison, WI and offer free curbside pick up at our residential location and also sell online and at midwest pet expos/events throughout the year.

We are a family-owned small business that cares about the health and well-being of you and your pets. Dogs Dig It was created at the end of 2015 to raise money and promote awareness of cancer in pets, and is in "Loving Memory" of my heart dog, the absolute love of my life, Layla Elizabeth (picture at the top). She died on October 15, 2015 and took a piece of me with her. Dogs Dig It and what we stand for and believe in is because of her.

Besides toys and treats, we offer a line of beautiful handmade items. A portion of sales from these products go to support The Puppy Up Foundation; a non-profit organization that promotes human and canine cancer awareness, education, and funds comparative oncology research.

We hope you love the products we carry as much as we do. We would NEVER sell anything we wouldn't use or give to our own pets.

Dogs Dig It, LLC - Specialty Pet Store

Make the most of each day,

Jen and the girls (Chloe & Faith)


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